The financial services landscape is changing, thanks to digital asset startups and large tech firms launching their own financial products. Companies and institutions recognise they must adapt to these industry changes to succeed long term. Incumbents need to innovate and transform their businesses to adapt to the new reality. Digital asset startups need to learn how to work with incumbents or how to acquire customers directly. Governments need to create the right environments to attract startups. Regulators need to rethink their rulebooks to prepare for new market players. PwC is at the forefront of these changes. We are working with members of the broader ecosystem, from incumbents and startups to regulators and governments, and helping them to adapt and become leaders in this new normal.
