Research and insights

At PwC, we aspire to build trust and solve important problems for our clients and our world. Explore our insights and perspectives on the issues that matter most in your business, industry and territory.

Editor's pick

2024 Voice of Consumers China Report

How retailers and brands should reinvent their growth pathways amid unprecedented changes

Discover how economic reality and transformative trends in China are impacting brand strategies in the face of economic shifts and evolving consumer preferences.

Deep dive into more insights

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