Global Entertainment & Media Outlook 2024-2028: Hong Kong summary
October 2024
According to PwC’s “Global Entertainment & Media Outlook 2024 to 2028” Hong Kong summary, Hong Kong’s entertainment and media (E&M) revenue saw a slight increase of 4.5% year-on-year in 2023. The market is forecast to slow to 2.3% and reach US$12.87bn in 2024. Projections show E&M in Hong Kong will have a steady compound annual growth rate (CAGR) of 2.06% between 2023 and 2028, with revenue expected to reach US$14bn in 2028.
The business-to-business segment is on course for higher growth than its global and Asia Pacific counterparts between 2023 and 2028. However, the growth of printed media continues to lag, as digital advertising has become the dominant channel.
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