China’s wealth management market: Too big to be ignored

June 2023

The wealth management industry in China is entering a distinct era of robust growth as asset and wealth managers continue to seize the burgeoning opportunities in the country. With this, rampant wealth creation in the country, a shift in investor expectations and mindsets, and conducive business environment are propelling exponential growth opportunities for international asset and wealth managers. Undoubtedly, we are witnessing a revolution in the wealth management market in Mainland China with various factors reshaping the landscape and acting as enablers for growth. This is providing a catalyst for industry players to revitalise their China market strategy.

When deciding on next steps, be it through operating in China or raising capital from Chinese investors for investing offshore, pursuing a tailored approach is vital and simply replicating a tried and tested strategy used in other markets may not necessarily be appropriate. Various aspects of the wealth management market in Mainland China must be well understood before success can be found and this includes sizing the market of each segment, competitor dynamics, licensing and regulations, as well as the numerous market access channels available.