An organisation's culture is defined by the sum of its behaviours. Trade-offs are often made - for example, what takes priority - profit or customer? People don't tend to act on the spur of the moment or in isolation - behaviour is influenced and shaped by an environment over a long period. Ensuring that you are creating an environment that enables your people to make the right decision at key moments is fundamental to the sustainable success of your business.
We have been at the forefront of developing cultural assessment and measurement approaches that have enabled organisations in Hong Kong and China to better understand and influence their culture and behaviours. The attached paper sets out our point of view, defines what good looks like and articulates a case for investment.